Imagine when you get to buy something from your favorite brand. That moment of satisfaction when you are walking away with a bag in your hands, proudly showing off the logo on the bag as you walk by. It is in that moment that the brand is proved successful in my opinion. Not just because they sold you a $60 pair of jeans but because they sold you a lifestyle. It adds to your social status, improves your confidence, connects you to your peers, and makes you a reoccurring customer. All of this is the product of great branding. The best example of great branding is Apple computers. Below is an HP computer which looks okay and does everything an Apple computer can do. It even might be cheaper.
Now here is an Apple computer below which looks thinner and sleeker with the entire body a shiny silver. It's very "simple" looking which consumers in this generation like. See consumers are willing to pay more money for an apple computer because of the lifestyle it sells.
When you see an apple you think expensive, classy, and possibly higher status in a social setting. I know this first hand because I have everything Apple. I think what got me was the lifestyle more than the computer itself. It just made me so much more satisfied and even made me feel connected to other people that owned one. And thats what branding can do for a company. Not to mention the consumer is giving the brand their loyalty which is essential for having a long and successful business. The powers of branding...crazy right?
No comments:
Post a Comment