Harley- Davidson: Consumer Motivation

After reading up on some of the ways Harley Davidson interacts with consumers, it is clear that they know how to make the consumer feel involved with the brand.  Harley created a Posse Ride which allows brand lovers to gather and ride their bikes together through different check points.  Below I will answer the following questions provided for this assignment.

1. Yes I do believe that by gathering people together for the same brand interest increases consumer involvement with the brand.  The involvement increases the consumers tie to brand but not only that but also tie them with other people who share their interests.

2. The elements of the Posse Ride that enhance the meaning of the brand to consumers, is creating the lifestyle the brand sells.  By actually using the product and having new experiences with new people it really gives the consumers a positive outlook on the brand.

3. No I do not believe that Harley should get more involved with the ride because it shouldn't some off as too organized.  The brand its self is about freedom and a more laid back approach I think.  In my opinion people who buy Harley's don't seem like the kind that want a super organized event.  They just want to ride and enjoy the experience.

4. In addition to the Posse Ride, I think Harley-Davidson could benefit from possibly more frequent and smaller events.  Even a restaurant (bar) would be interesting.