Jeep: Advertising for an Older Audience

On this past Wednesday my group and I was asked to put together a commercial for an audience around 50-70 years in age.  The commercial in question was focusing on a Jeep vehicle.  Our group had to keep in mind what appealed to the older generation, such as costs and reliability.

The commercial starts off with a group of older friends walking to a 2013 Jeep Compass, ready for an adventure.  A grandma gets in the drivers seat and begins to drive her friends to the spot where they were going to go hiking in the hills.  Suddenly the grandma gets a call from her daughter as they arrive at the trail.  Turns out her granddaughter isn't feeling well and needs to be picked up from school immediately.  The group of friends turn around and get back into the compass.  Just when the audience expects a regular drive back, the commercial suddenly turns into a adventure filled with obstacles to get to the school.  The grandma puts on her racing gloves and it begins.  The camera zooms out to showcase the Jeep compass enter a fantasy land where it needs to go over rocks and stop for exotic animals.  After completing a series of obstacles the Jeep finally comes to a stop at the school.  The chaos then stops and the fantasy land disappears to a calm moment.  All four doors of the car then pop open just like in action movies when they walk away from the explosion, the friends slowly walk into the school in slow motion, some have canes and others are dramatically wiping sweat from their heads.  The camera then flips around to showcase the vehicle and then the commercial cuts off.

Oh and Betty White has to be in it because she brings such a youthful and comical side that would really benefit the commercial haha