Recently when watching TV I have seen this Frigidaire commercial multiple times. During the commercial Frigidaire creates a timeline of eras, all of which include a Frigidaire appliance. They used nostalgia in a way that almost brings your past to life. This ad may not have any meaning for todays younger generation but in middle aged or older people this can have an impact. This is because they have most likely lived through some of these eras and memories could flood back at the sight of some of these scenes. Things like clothing and furniture could easily remind people of their past and could potentially bring back positive memories. This is beneficial to Frigidaire because it makes the audience with positive memories remember their appliances and keep it in their mind the next time they need to go out and buy an appliance. Working with nostalgia however, might not be the best idea for all companies. I am referring to new companies because they don't have history yet so consumers might be less inclined to associate their past with them. But if done right using nostalgia in an ad can work out very well. I for example, love to have positive memories or flashbacks with ads and respond very well to them.
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