"Bringing the Typewriter Back"

Last week we were given the challenge to bring the typewriter back in style.  Our audience was younger college students with a small budget.

Media:
1. Pandora radio ads
2. Print mall ad
3. Billboards near college campuses

Our Task:
-We were challenged to use nostalgia as a selling point, we ultimately decided that since our audience was to young to own one, that we needed to bring back childhood memories.
-We also came to the conclusion that at one point all of our audience as children have wanted to play with a typewriter and might associate the sound to something they had seen or heard before.
-Mainly make our audience feel like a trendsetter by bringing the typewriter back, all while saving money.

Incentive:
-In style
-Trend setting
-Hipster vibe
-Save money

Savings:
-Don't have to buy a printer
-Don't have to buy internet
-No add-ons like cases needed