#TobleroneHolidays

Our groups latest workshop was focussed on the Toblerone chocolate bar.  We were asked to create a social media campaign that targeted upper class and sophisticated people.

Media Targets:
-Pintrest
-Twitter
-Facebook

Overview:   (holidays)
-We would challenge the audience on these social media sites to create a cheesy family portrait.  In the portrait regular people would use the chocolate bar creatively.  Weather it be in their mouths for the iconic triangle effect or used in some other way.  The consumers then could upload the photo and vote for their favorites.  The top ten photos will then be used in a Toblerone ad and the families would win a swiss skiing vacation.

Slogan:  "Mouthful Of Joy"