#TobleroneHolidays

Our groups latest workshop was focussed on the Toblerone chocolate bar.  We were asked to create a social media campaign that targeted upper class and sophisticated people.

Media Targets:
-Pintrest
-Twitter
-Facebook

Overview:   (holidays)
-We would challenge the audience on these social media sites to create a cheesy family portrait.  In the portrait regular people would use the chocolate bar creatively.  Weather it be in their mouths for the iconic triangle effect or used in some other way.  The consumers then could upload the photo and vote for their favorites.  The top ten photos will then be used in a Toblerone ad and the families would win a swiss skiing vacation.

Slogan:  "Mouthful Of Joy"

The Most Annoying Thing....Ever

When it comes to one of the most annoying things ever I think interruptive advertising takes the cake.  It used to be just TV ads that used to drive you insane.  But now they have music interrupting ads, online ads, YouTube ads, and god forbid we are able enter a website without an ad.  It has to be hands down one of my biggest annoyances and most likely yours.  Sadly, I thought I had found an answer to my problems when my family got a DVR for the TV, but thats not the case.  Let me tell you that is the best invention ever...but then whenever I wanted to watch a TV show or YouTube video on my computer I was once again stuck with ads.  I probably wouldn't be so annoyed if a particular ad was given to me once while I was watching my show on the ABC app, but they tend to use the same ad the entire show.  Thanks to them I have no desire to ever return to Disneyland ever again after watching the "happiest place on earth" unfold before my eyes about 50 times in one month.  The elephant in the room is no longer TV, however, it is still tied to media.  If we need to have ads shoved down our throat fine...but please, please, please make creative and entertaining ads that keep information to a minimum.  Then just maybe consumers would be able to tolerate it and not have a negative feeling towards the product.  It's all about the conviction.

Here's what drives me crazy at the moment haha...relate??

Radio Ad for the "Bug Vacuum"

On Monday we were asked to write a radio ad and draw images for a unconventional item.  My group choose the Bug Vacuum.  Our target audience was mothers looking for a gift to bring to a housewarming party.  Below is  a short 30 second radio ad script we came up with.

*Door shuts*
Neighbor: "oh what a nice house; I just love having new neighbors"

Homeowner: "why thank you!...uh what are you looking at?"

*Western standoff noises*

Neighbor: "shhhhh...there is a giant 8-legger on the mantle..."

Homeowner: "ohh my"

*Loud whooshing noises*

Homeowner: "what the heck is that thing?"

Neighbor: *laughs* "it's a bug vacuum"

Homeowner: "did you have that thing with you the whole time?!"

Neighbor: "never know when you might need it" *pats vacuum*

Neighbor: *opens door* "oh! by the way trash pick up is on Friday" *door closes*

Pushing the Limit: Being Creative

One of my favorite parts about advertising is the creativeness brought to the table.  The best advertisements are the ones that make you stop and stare.  It's important that they grab your attention so that you are forced to focus on the product.  You can do this many ways but it is always necessary that you literally think outside the box.  One day I hope to create those types amazing ads.  But until then below I will show you some that grab my attention.  :)

"Bringing the Typewriter Back"

Last week we were given the challenge to bring the typewriter back in style.  Our audience was younger college students with a small budget.

Media:
1. Pandora radio ads
2. Print mall ad
3. Billboards near college campuses

Our Task:
-We were challenged to use nostalgia as a selling point, we ultimately decided that since our audience was to young to own one, that we needed to bring back childhood memories.
-We also came to the conclusion that at one point all of our audience as children have wanted to play with a typewriter and might associate the sound to something they had seen or heard before.
-Mainly make our audience feel like a trendsetter by bringing the typewriter back, all while saving money.

Incentive:
-In style
-Trend setting
-Hipster vibe
-Save money

Savings:
-Don't have to buy a printer
-Don't have to buy internet
-No add-ons like cases needed

Frigidaire: Advertising Through Nostalgia

Recently when watching TV I have seen this Frigidaire commercial multiple times.  During the commercial Frigidaire creates a timeline of eras, all of which include a Frigidaire appliance.  They used nostalgia in a way that almost brings your past to life.  This ad may not have any meaning for todays younger generation but in middle aged or older people this can have an impact.  This is because they have most likely lived through some of these eras and memories could flood back at the sight of some of these scenes.  Things like clothing and furniture could easily remind people of their past and could potentially bring back positive memories.  This is beneficial to Frigidaire because it makes the audience with positive memories remember their appliances and keep it in their mind the next time they need to go out and buy an appliance.  Working with nostalgia however, might not be the best idea for all companies.  I am referring to new companies because they don't have history yet so consumers might be less inclined to associate their past with them.  But if done right using nostalgia in an ad can work out very well.  I for example, love to have positive memories or flashbacks with ads and respond very well to them.

Jeep: Advertising for an Older Audience

On this past Wednesday my group and I was asked to put together a commercial for an audience around 50-70 years in age.  The commercial in question was focusing on a Jeep vehicle.  Our group had to keep in mind what appealed to the older generation, such as costs and reliability.

The commercial starts off with a group of older friends walking to a 2013 Jeep Compass, ready for an adventure.  A grandma gets in the drivers seat and begins to drive her friends to the spot where they were going to go hiking in the hills.  Suddenly the grandma gets a call from her daughter as they arrive at the trail.  Turns out her granddaughter isn't feeling well and needs to be picked up from school immediately.  The group of friends turn around and get back into the compass.  Just when the audience expects a regular drive back, the commercial suddenly turns into a adventure filled with obstacles to get to the school.  The grandma puts on her racing gloves and it begins.  The camera zooms out to showcase the Jeep compass enter a fantasy land where it needs to go over rocks and stop for exotic animals.  After completing a series of obstacles the Jeep finally comes to a stop at the school.  The chaos then stops and the fantasy land disappears to a calm moment.  All four doors of the car then pop open just like in action movies when they walk away from the explosion, the friends slowly walk into the school in slow motion, some have canes and others are dramatically wiping sweat from their heads.  The camera then flips around to showcase the vehicle and then the commercial cuts off.

Oh and Betty White has to be in it because she brings such a youthful and comical side that would really benefit the commercial haha